I’ve spent over a decade as an analytically-minded and creative marketing professional, with the last 6 years devoted to using my strategic and creative abilities to successfully drive email and various multichannel marketing efforts for a variety of industries. Here are a just a few quick examples of some of the campaigns I’ve worked on from concept to delivery.

Customer Journey Flows

I’ve successfully launched Welcome Flows, Browse Abandonment, and Cart Abandonment automations for Blick Art Materials, Utrecht Art Supplies and a range of clients, while working as an Email Campaign Manager at MuteSix.

Blick Picks – Personalized Recommendations

Using Listrak’s Product Recommendation Engine, we created a monthly campaign of personalized recommendations with a default backfill of our most popular products.

Blick “Most Loved” Valentine’s Day Campaign

I managed the successful creation and execution of hundreds of broadcast campaigns for Blick & Utrecht. In this campaign, we worked with Merchandising to curate a collection of our “top-rated” supplies as part of our “Most Loved” Valentine’s Day multichannel campaign.

Brad’s Deals – Personalized Deals by Category

I’ve successfully managed the planning and launch of hundreds of broadcast sends for Brad’s Deals, learning and growing immensely in the areas of automation and segmentation. This campaign was an automated collection of personalized deal recommendations based on a user’s deal category engagement.